Sir Richard Branson is is a disarmingly charming presence on stage. He chatted and joke with Richard Quest for the best part of an hour during the close of day 1 of the 2016 Nordic Business Forum, deftly deflecting Quest’s probing questions with a smile and a quip.
He did however describe what it was like to be on Necker island in the middle of a hurricane, and what his plans are for alleviating poverty in the Caribbean and beyond. “Screw this, let’s do it” has served him well so fatŕ.
You can check out the article I wrote on his session with Quest below.